D&AD New Blood Competition 2026

This is my entry for the D&AD New Blood Competition 2026. I undertook the HSBC brief, in which the brand, in this case HSBC, wanted to globalise their newly established pantone red colour.

I decided to do this by introducing a brand new product, the HSBC RED Global Card, a brand new credit card which gave cultural and social perks such as access to events like FRIEZE Art Fair & more. 

The project was heavily centred around the idea of HSBC's red colour, and making that the star of the show.